About Us
OUR STORY
Andrew Rashbass, the founder of ScultureAI, brings thirty years of experience in international corporations to address a persistent challenge: shaping the right organisational culture for success. Current tools and methods for cultural change are often ineffective and most culture-change initiatives fail to achieve their goals (Harvard Business School, 2021).
Traditional approaches perform well when diagnosing issues with an organisation’s culture and developing the values and culture needed for success. However, they struggle to implement the changes they know they need because of limitations of the available tools.
Micro-interactions, especially digital ones, are the real fabric of organisational culture. These ubiquitous, yet often overlooked, interactions are the key to culture change. With a longstanding passion for AI and in particular insights from his work in the van der Schaar Lab (a world-leading machine-learning Lab), Rashbass saw the potential for AI to help shape culture at scale. This insight led to the creation of ScultureAI, a company dedicated to transforming organisational culture from the bottom up.
THE TEAM
Andrew Rashbass
Chairman and Founder
Andrew is the former CEO of The Economist Group, Reuters and Euromoney Institutional Investor PLC. He now works with the van der Schaar Lab on a range of cutting-edge AI initiatives and teaches the MBA Strategy required curriculum at Harvard Business School. He has various other non-executive roles.
Elie Rashbass
CEO and Co-Founder
Elie has been an M&A and investment-research banker at leading financial institutions including Macquarie, Lazard and Fidelity. He is a CFA Charterholder and holds a Masters in Psychology with a Specialisation in Businsess.
Bob Vickers
Chief Product Officer and Co-Founder
Bob is a seasoned product leader, working with technology teams across multiples sectors to deliver market leading solutions for customers. Previous experience includes Tesco.com, JUST EAT, LendInvest and Preqin.
Leo Tsementzis
Chief Technology Officer and Co-Founder
Leo is an experienced technology leader with over two decades of hands-on experience working with startups and scale-ups. Leo has also worked closely with venture capital firms, providing technical due diligence and strategic advice and leading efforts to several exits (Acquisitions and IPO).
OUR VALUES
Trustworthy
We do what we say we will and we are open and transparent. We take pride in being reliable and take seriously the responsibility that comes from having our clients rely on us.
Mission Driven
We prioritise our mission to make every individual at work the best version of themselves for the benefit of themselves, their colleagues, the organisation and society.
Pragmatic
We like solutions that work. Cool is good; truly useful is better.
Commercial
We know that what we do has to make commercial sense for us and deliver commercial value for our customers.
Positive-sum
We do not believe everything has to be zero-sum. We believe that we can usually find ways for everyone to win in our interactions – with each other, with our customers, and with our suppliers.
Fair
We like logic and rationality, but we always ask ourselves whether logic and rationality have taken us to a place that is unfair. Where there is a trade-off, we always choose fairness.
JOIN THE TEAM
If you’re interested to work with us, send us a short message outlining your key skills and experience, and why you’re motivated by what we do – we’ll be sure to take a look!